The team behind Real Specialists is set to launch a new brand in the coming weeks which will represent the services provided to agents, distinguishing itself from the existing Real Specialists brand.
The team behind Real Specialists is set to launch a new brand in the coming weeks which will represent the services provided to agents, distinguishing itself from the existing Real Specialists brand.
Real Specialists will remain as the consumer facing brand which an agent can use to sell their properties if they do not wish to use their own individual brand.
The new brand will be called Real For Agents and it will be for agents and agencies that want control of their success, their profitability and their branding in the marketplace. Real For Agents will provide the support and expertise to ensure compliance and flexibility.
Real for Agents are agents for change.
Real Specialists’ General Manager, Brendan Gibb said that just because the industry has always been the way it is, it does not make the right way.
“Real for Agents will properly empower and support agents with the platform truly challenging the industry and creating positive change.”
“It’s all about raising questions of the "old" way of doing things, not to create uncertainty or doubt; but to help agents start to ask those questions in relation to their own businesses and realise how they can make a change which delivers a positive impact on not just their financial income but also their lifestyle and their wellbeing,” he said.
Mr Gibb said the offering has been made by agents and is for agents.
“It will provide a way for agents to build their real estate brand and allow them to concentrate on what they do best, whilst we support their back end.”
“The team and I all get excited by empowering agents and improving their lives, allowing them to take the control they need and build their own brand, not someone else's."
“It is a no-nonsense brand which simply delivers on what it says it will without trying to portray a false, over-the-top sense of opulence.”
“It's not fake, but real,” he added.
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