All real estate agents know how critical the listing appointment is, yet there’s still some technological tips and tricks that can help create a competitive advantage over the rest.
All real estate agents know how critical the listing appointment is, yet there’s still some technological tips and tricks that can help create a competitive advantage over the rest.
Countless agents have fallen short in their listing presentations, believing the features of their standard listing pack will easily secure the listing, and while the industry continues to change, it’s crucial agents demonstrate three core elements for listing success.
While there are three core elements for listing success, there’s five tips and features that are listing presentation necessities.
Market Summary Report
Every agent relies on the CMA data from all the same sources. Ask yourself what extra information can I provide that no other Agent in my area can ?
Technology solutions work hard to provide even more clarity,around the market , and nothing is more powerful and personal than an agent providing their own findings and data.
An agent who is able to produce evidence of recent sales showing buyer activity, offer range and final results will achieve a great rapport with the prospective vendor.
Proven Past Results
When an agent only shows a vendor their previous sales, they’re robbing the vendor – and themselves – of the opportunity to show figures that set them apart as an agent.
Previous sales can be impressive, but the chance to show a potential vendor the effort you went to in maximising results for previous vendors, is what people want to see.
It’s easier for a vendor to visualise your method and understand your organisation if you discuss how you were able to personalise and benefit the previous seller’s experience, rather than simply discuss dollar figures.
Companies like RESO are essential for this approach, providing agents with a platform to share all the evidence of their hard work from previous sales, simplified in a manner which the potential vendor can understand.
Competitive Advantage
As is with all competitive industries, it’s crucial for agents to have something up their sleeve which sets them apart from the rest.
The vendor will already be familiar with your confidence, communication and organisation skills, but the ever-growing influence of technology in the industry provides the agent with their own game-changer.
New real estate technology is offering countless benefits for agents, without replacing or threatening the need for them, yet only a select few know how to best utilise it to their advantage.
By using the features these new PropTech offer, agents can easily show their ability – and how technology helps – to successfully manage the overall process.
While some agents have their own trusted formula, which has worked for decades, others who are either trying to break into the industry or are thinking toward the future, PropTech like RESO provide them with that competitive advantage.
Vendor Testimonials
Word of mouth is an agent’s best friend, it’s crucial an agent is able to build a strong, positive connection and experience with previous vendors so they can grow a natural reputation amongst potential sellers.
This is why vendor testimonials from previous sellers within the community are crucial, with studies showing that the most credible form of advertising comes from word of mouth within people’s inner circles.
Vendor testimonials provide a way to humanise an agent’s work ethic, branding and results rather than the agent consistently pushing their own marketing pitch.
Due to their importance, its crucial an agent makes it as easy as possible for past vendors to leave a testimonial and should provide enough motivation for the agent make sure no client interaction ends on a sour note.
“I’ve had some excellent results using Reso! I use my vendor reports from previous sales to highlight the point of difference when securing new listings. Prospective vendors love looking at the differences between peoples first and final offers and what factors impacted the final decision by the sellers to accept a specific offer. It is not always about the highest offer and Reso provides excellent information to help vendors make an informed decision when deciding on which offer to accept.” - Roelien Powell, Sales Specialist LJ Hooker Solutions Nerang
Eager Buyers
New technologies in real estate are offering agents an abundance of tools and features to help them stand out from the competition.
If an agent is remaining engaged with prospective buyers from previous sales, which technology is making it easy to do so, they’re able to provide a vendor with not only real evidence of eager buyers, but also insights and information about how much they’re willing to spend.
RESO provides a platform where agents can easily stay connected with previous buyers and, with the click of a button, invite them onto a current listing.
RESO offers agents the chance to stand out from the rest, with outstanding results helping agents build greater credibility, increase efficiency and easily maintain close connections with both vendors and buyers.
To learn more about RESO, visit www.reso.com.au
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