"I want to know what the problem is, fix it and see if that makes us Platinum."
After 6 months of using REAP Dashboard, Ewan Morton and David Elton of Morton Real Estate Group share their experience with Chris Mercer Co-founder of REAP Dashboard.
Chris Mercer co-founder of REAP Dashboard spoke with Ewan Morton and David Elton of Morton Real Estate Group about how they use REAP Dashboard.
Image: Ewan Morton of Morton Real Estate Group.
Ewan, what has REAP Dashboard revealed about your business?
"When I login, and the ranking pop's up, I'm nervous whether we are gold or hopefully platinum, but not happy if I see our ranking at silver or worse, bronze."
Do the provided benchmarking and ranking results help you?
"Chris, if you don't have a benchmark that you are working towards, you can put too much pressure on yourself. So, in the time we have been working with you [Chris Mercer], we have made some changes, and it takes time to see the results, but once they are bedded in I hope they help us be platinum"
Image: David Elton of Morton Real Estate Group.
David you have a great grasp of your numbers. The Dashboard rearranges your numbers in a different way to yours, how do you see REAP Dashboard as a tool?
"It's one of the tools we use to help move towards the goal we have been working towards. Having benchmarks does help.”
“Going forward, we're trying to empower our team leaders. So, the people in the offices actually drive the businesses forward. Part of that journey has been teaching them about profit and getting them comfortable about what profit means and how they can control that profit."
So finally, given it is only getting started, do you have any feedback for the REAP Dashboard tool as it develops?
"Make it even less 'Accountanty'." offered Ewan, "Most owners are action people, they want to know what to do to get the right result. A real help would be when the tools show what results or markers are needed to achieve the best result, in a most non-accounting way.”
"In the end, profit on a report has already happened, what we want is information that guides our business profit in the future and REAP dashboard helps with that.”
Visit www.reapdashboard.com
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