Queensland's Ignite 2019 program brought together over 700 Ray White Group members for a day of training and advice on how to navigate current market conditions.
Over 700 Ray White Group members from Brisbane, Gold Coast and Sunshine Coast attended yesterday's Queensland's Ignite 2019 at Howard Smith Wharves.
The Ignite 2019 program aims to provide a new and improved training format for salespeople and property managers. The sessions were designed to help agents navigate and adapt to current market conditions.
Ray White Group Managing Director Dan White. Source: Ray White Group.
Ray White Group Managing Director Dan White said following the launch of the Ignite program earlier in the year, he was proud to see such impressive numbers once again.
"We were very excited when we launched this new training program at the start of 2019 and to follow up with 700 members is just fantastic to see," Mr White said.
"We started the year with some nervousness with a lot of headlines predicting we would have a bad year, but like Ray White always does, we persevered and still had a great year.
"It would have been easy to lose our heads when our customers needed us the most but success comes from hard work, effort and decision making.
"The game never ends when it comes to pleasing our customers. Through the market correction, we've increased our market share and we've never been in a better spot to keep improving."
Ray White Queensland CEO Tony Warland praised the work of the Sunshine State's members and put a focus on the customer experience.
"The expectation of our clients is that they get an excellent service and have the best experience possible with us every time," Mr Warland said.
"We have to understand that we're ultimately in the customer experience business and when a client has a great experience, we need to find ways to go above and beyond that.
"We have a great collective of people that have either been with us for many years or are just starting out and I thank every one of them for their hard work during a challenging market."
Speaking to the full venue, key speaker and former Lonely Planet CTO Gus Balbontin said the quest for improvements, no matter how successful you may be, should never end.
"Whatever service or product you are providing to your customers today, it will get better, so it's up to you to make it better or your competitors will," Mr Balbontin said.
"There's a key difference between resources and resourcefulness and it's not the strongest or the most intelligent that survives, it's the one that's most adaptable to change.
"The problems and challenges we face today are far more complex than they've ever been so you need a strong team to work on it collectively."
Ray White North Quays Sales Consultant Ben Keevers with Head of Growth Mark McLeod. Source: Ray White Group.
Attendees were then treated to two case studies that proved even in the most difficult of circumstances, success was always possible.
Ray White Canberra Sales Consultant Phyllis Tidmarsh said the pillars that underpinned a successful real estate business were the same for every agent, no matter what stage of career.
"Your ability to provide framework and structure in your business will help achieve clearance for your clients and simply, you can't get where you want to go without hard work," Ms Tidmarsh said.
"It's not about coming to an event like Ignite, it's actually about taking the learnings from here and implementing them in your own business, and that will provide confidence to your colleagues."
Ray White North Quays Sales Consultant Ben Keevers said everyone must buy into the learning culture to get better.
"The only currency you have as an agent is the hours you have and how you use them, I utilised my Ray White auction training to convert older stock to auction campaigns," Mr Keevers said.
"Auction helped me dramatically reduce the number of days on the market for my stock and that allowed me to build extra capacity for new campaigns.
Ray White National Head of Property Management Emily Sim. Source: Ray White Group.
Ray White National Head of Property Management Emily Sim reminded the PMs at Ignite 2019 that growth was 'everyone’s responsibility'.
“The state of play is this - you are all working with the number one brand in Australia in terms of property management and sales,” Ms Sim said.
“If we can understand where we are then we’ll understand where we want to be in the future. Tracking business performance is the only way to improve."
Ray White Buderim Senior Property Manager Kristy Southam said, "What I've learned from Ignite 2019 is in the ever-changing fast industry that is real estate, if you don’t evolve, you will become obsolete."
Ignite 2019 moves on to Victoria on August 09, 2019.
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