Victorian real estate agencies Buxton and Beller have announced they will be joining forces from July 1.
Victorian real estate agencies Buxton and Beller have announced a partnership under the Buxton brand
Effective from July 1, Beller's team of more than 20 agents and support staff service its vast array of clients, including the management of over $1.5 billion in residential property assets overseen by Rae Tolley and her team, under a different name.
The Beller Group’s Windsor office, led by Beller Group Director Andrew Fawell, will now become Buxton Stonnington, bringing the company to a total of 24 offices across the state.
Mr Fawell said the partnership was a way of "future proofing" the business.
“For me, it was a matter o doing what’s best for our people and the company," he said.
"What I admire most is Buxton’s innate ability to attract incredibly talented people to the business, which is vital to a brand’s longevity.
“Buxton has such a deep heritage with over 150 years in Melbourne’s real estate market. There is a lot of value in a company that has been through a significant number of property cycles. Comparably, we have 25 years of history so joining forces makes sense strategically,” said Andrew.
Buxton CEO Nathan Jones said he was excited about the partnership and acquisition of "experienced and quality" operators.
“Buxton is really well placed to continue increasing its market share in Stonnington," he said.
"We have historically dominated Melbourne’s Bayside and South East, and we’ve now taken strong leadership positions in Greater Geelong and Ballarat whilst having a growing presence in Melbourne’s Eastern suburbs.
Buxton CEO Nathan Jones. Source: Buxton.
“This collaboration, although borne out of opportunity, will allow us to extend our focus into the key suburbs within Stonnington.
“As our network strengthens year on year, we are spending more time developing strategies to improve customer acquisition and advocacy, and this move was certainly a major part of our focus,” said Nathan.
Also evolving is Beller Project Marketing, led by Andrew and Co-Director Heath Thompson, which will become Projects by Buxton.
Having been responsible for some of Melbourne’s most successful boutique property developments, the company will now be in a position to leverage the footprint of over 200 agents at Buxton.
Heath said developers need more than just a project marketing sales team in the current climate.
"There are so many moving parts that you have to get right," he said.
"Our clients come to us because they know they’ll get the right strategic advice from day one which leads to a successful sales campaign.
“We do the hard yards from the beginning, providing advice from site acquisition, permits, design and funding, all the way through to the marketing and sales process."
The third arm of the Beller Group, Beller Commercial, is currently launching a new independent brand and will continue to operate from its office in Prahran.
From Monday, July 1, Beller Residential and Beller Project Marketing will officially operate under the Buxton brand.
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