David Holmes is an award winning auctioneer who has worked in Brisbane, Melbourne and Sydney. As owner of Metro Auctions and also national auction manager of a major franchise network, David is responsible for the development, growth and success of auctions within the network, the delivery of auctioneering services, and the coaching of new recruits. In 2014, David won the Real Estate Institute of Queensland’s Rising Star Auctioneer of the Year award. His key strengths are negotiation, communication, real estate legislation, marketing, and industry knowledge.
The constant fear of and need to lockdown has underlined the importance of multi-tiered digital marketing campaigns in engaging the marketplace, says David Holmes of Metro Auctions.
Despite good results at auctions this Spring, there is a perfect storm ahead.
The day I had to register the bidders, call the auction, work the buyers, check-in with the vendors, drop the gavel, sign the contract, pop the champagne, slap on a wrinkly SOLD sticker, take three selfies and then post to four social media channels about my success, was the day I decided to get smarter and streamline the process.
Agents who are hosting auctions this Saturday will front up to a dramatically different marketplace to the one in which they listed their properties.
What happens when only one bidder shows up to an auction?
What should agents do if they have an auction booked for May 18?
Auction preparation must evolve with the needs of a changing market.
In shopping centres around Australia, children are falling in behind their parents, dragging their feet from shoe shops to stationary stores as the toll of the first school bell for the year gets nearer.
Drifting in a sea of listings, it’s harder for agents holding onto the four-week campaign life raft to be rescued come auction day.
David Holmes, chief auctioneer and owner of one of Australia’s leading independent auction houses, Metro Auctions, explains the advantages of going to auction.