Leading national real estate network @realty will launch its innovative vendor portal The Property Hub in February following a highly successful 2021 where it recorded $2.8 billion in property sales – 66 per cent higher than the previous year.
Leading national real estate network @realty will launch its innovative vendor portal The Property Hub in February following a highly successful 2021 where it recorded $2.8 billion in property sales – 66 per cent higher than the previous year.
@realty, which launched on February 14, 2014 and this year will celebrate its 8th birthday, now has more than 715 agents across the country and is making strong inroads into the NSW, Victoria and Western Australia markets.
In 2021, @realty racked up 4,864 property transactions, received 3,256 five-star client reviews and serviced a total of 19,456 clients.
It now has 41 independent agents using its OASIS platform, which enables boutique real estate agencies and sole operators to gain access to a wide range of services including trust accounting, graphic design, marketing support and more, while still operating under their own brand.
@realty CEO James Taylor said 2022 was the right time to launch The Property Hub, which had taken 15 months to develop.
“The Property Hub is the next phase of the evolution of our service offering where we want to make the real estate selling experience as seamless and efficient as possible for agents and clients,” he said.
“@realty and OASIS agents will be able to invite their clients to view their listing and the market’s response in real time using the portal.
“That means there is no need for agents to manually create weekly reports because their clients will already be able to see key metrics such as website listing property views, phone inquiries, and inspections/open home groups.
“Agents can also communicate with their clients through the hub to answer questions or provide comments about the campaign.”
Mr Taylor said The Property Hub is a ‘game changer’, which will bring the reporting process firmly into the 21st Century.
“Gone are the days of creating manual reports,” he said.
“Agents would far rather spend that time speaking to leads and getting the best sale price possible for their clients.”
Turning to the 2021 results, Mr Taylor said there were numerous positives to take away from a year where agents faced many challenges from border closures through to covid restrictions and red-hot buyer demand.
“The numbers speak for themselves,” he said.
“In a challenging year, many of our agents had the best results they’ve ever seen.
“We’ve even had agents, stranded due to border restrictions, be able to operate in their home market from thousands of miles away, thanks to our innovative software and technology platforms.
“Agents often tell us they enjoy the knowledge of having a strong head office team behind them every step of the way.
“Our team can handle the trust accounts, settlements, graphic design, marketing, agent support and more so they can get on with what they do best – listing and selling.
“As a national network we increased property transactions by 28 per cent, and we expect this year will be successful as well.”
Mr Taylor said he started the business in 2014 with his son and managing director JJ Taylor and daughter Jessica Taylor, who is head of the graphic design and marketing department, with a shared vision of creating the leading real estate network in Australia.
“In eight years, we’ve achieved more than we thought possible, including a first-class head office team, national network of agents working hard for their vendors, and innovative platforms that support independent agents to achieve their goals.
“We can’t wait to see what we have achieved by 2024 when we celebrate a decade in business.”